Engage San Jose Audiences Across Diverse Online Content

Programmatic display reaches potential customers in San Jose who are not actively searching, but whose online behavior indicates interest.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for San Jose organizations

Passive Audience Engagement

While paid search captures explicit intent, programmatic display casts a wider net across the vast ecosystem of websites and apps, serving relevant ads to individuals based on their browsing history and interests. For San Jose organizations, this means reaching a sophisticated audience during their online activities, whether they are reading industry news or browsing lifestyle content. This method ensures continuous brand presence.

Raincross uses data-driven insights to identify the digital touchpoints where San Jose audiences spend their time. We then deliver visually compelling ads that resonate with their inferred interests, keeping your brand visible and top-of-mind. This approach enables sustained engagement, nurturing prospects over time even before they have a direct need.

02 / How the work runs

How the work runs here

  1. 01

    Broad Reach

    Access a wide network of websites and applications where your audience browses.

  2. 02

    Contextual Relevance

    Display ads based on a user's interests and the content they are consuming.

  3. 03

    Brand Reinforcement

    Maintain visibility and recall across the customer journey.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for San Jose organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

Read full story
Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display differ from paid search in San Jose?

    Programmatic display targets users based on their online behavior and interests across many websites, focusing on building awareness and nurturing leads. Paid search, conversely, targets users with immediate, explicit intent.

  • What types of businesses in San Jose benefit most from programmatic display?

    Businesses looking to build brand awareness, introduce new products, or engage a broad audience over time benefit greatly. It is effective for organizations with longer sales cycles or those seeking to influence future purchasing decisions.

Start a conversation

Let's talk about programmatic display in San Jose

Tell us where you are and what you need to move. We will tell you what we would do first.