Expand Your Reach: Programmatic Display in Boulder

Programmatic display reaches Boulder's diverse audience across many websites, capturing attention before direct search occurs.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Boulder organizations

Broad Awareness, Smart Targeting

While some consumers actively search, many others are discoverable through their online browsing habits. Programmatic display campaigns in Boulder leverage data to identify these individuals across a vast network of websites and apps. This method allows brands to maintain broad visibility and introduce offerings to a wider audience, building critical awareness before the consideration phase.

Programmatic display ensures your brand's message appears where Boulder's residents are already spending their time online. By automating ad placements and optimizing in real-time, Raincross campaigns maximize efficiency and impact. This approach reaches users who are not yet actively looking but whose online behavior indicates a potential interest, driving top-of-funnel engagement and brand recall.

02 / How the work runs

How the work runs here

  1. 01

    Widen Audience Exposure

    Reach consumers across the internet who are not actively searching.

  2. 02

    Leverage Behavioral Data

    Target based on browsing habits and interests relevant to Boulder's market.

  3. 03

    Efficient Ad Placement

    Automate and optimize ad delivery in real-time for greater impact.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Boulder organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display differ from traditional banner advertising?

    Programmatic display uses automated technology and data to bid for and place ads in real-time, optimizing for specific audiences and performance goals. Traditional banner advertising often involves manual negotiations and less precise targeting, making programmatic more efficient and data-driven.

  • Can programmatic display target specific demographics in Boulder?

    Yes, programmatic display platforms allow for precise targeting based on demographics, interests, behaviors, and even past purchase history. This ensures that display ads are shown to the most relevant segments of Boulder's population.

Start a conversation

Let's talk about programmatic display in Boulder

Tell us where you are and what you need to move. We will tell you what we would do first.