Connect with individuals at key moments when their real-world activities signal strong interest in specific offerings.
We Serve Fort Collins Clients
Geofencing creates virtual boundaries around physical locations to identify audiences based on where they go. This method allows businesses to understand potential customer interests by observing their visits to specific sites. In Fort Collins, this means recognizing patterns of behavior near significant areas like the university campus, downtown, or various recreational spaces. This approach ensures that messaging reaches individuals whose physical presence suggests a readiness to engage with particular products or services.
Understanding the places people visit provides insight into their needs or preferences, offering a precise way to target engagement. When certain locations naturally concentrate individuals with shared interests, or needs, it offers clear targeting opportunities. Raincross focuses on identifying these high-intent physical locations, analyzing where potential customers gather or conduct specific activities. This strategy ensures that advertising is delivered at moments when physical context aligns with commercial intent.
Our approach involves defining these relevant geographic zones and then measuring subsequent customer actions, including site visits and purchases. This process builds location-defined audiences based on real-world behavior, providing data on how these audiences respond to targeted messages. This insight allows businesses to refine their engagement strategies and demonstrate the tangible impact of connecting with individuals based on their physical journey, offering a clear path from physical presence to measurable outcomes.
02 / How the work runs
We identify and establish virtual perimeters around locations relevant to your target audience. This creates specific areas for audience collection.
By observing where individuals spend time, we infer their interests and needs. This forms the basis for highly targeted communication.
Messages are delivered to individuals within these defined zones or based on their past visits. This ensures relevance and timeliness.
We track audience engagement and subsequent physical visits or conversions. This demonstrates the direct return on investment from location-based targeting.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing allows businesses to target potential customers based on their physical presence near relevant locations. This is particularly effective in a city where places like the university or downtown areas concentrate individuals with shared interests or needs, enabling highly localized messaging.
Yes, our approach includes measuring real-world outcomes such as store visits and revenue generated from targeted audiences. This provides clear data on the effectiveness of your location-based campaigns, connecting digital activity to physical results.
Locations that naturally bring together individuals with specific interests or needs are ideal. This could include educational institutions, specific retail corridors, or public spaces where certain demographics or activities are concentrated, allowing for strategic audience identification.
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