Reach audiences by where they move in New Haven

Geofencing capitalizes on the physical locations in New Haven that indicate strong purchasing intent, allowing precise targeting.

01Market context
Pl. 02 / the environment the decision is made in
Geofencing work for New Haven organizations

Intent-Based Location Targeting

In New Haven, certain physical locations serve as powerful indicators of consumer intent. By defining virtual boundaries around these key areas, such as the Yale University campus or the lively downtown area, businesses can reach potential customers when they are most receptive to an offer.

Raincross implements geofencing strategies to deliver targeted messages to individuals within these high-intent zones. This allows businesses to directly influence decisions by presenting relevant offers to people who are already near a point of sale or a competitor, driving immediate foot traffic and engagement.

02 / How the work runs

How the work runs here

  1. 01

    Reach Local Consumers

    Target customers who are physically present in relevant New Haven locations.

  2. 02

    Influence Point-of-Sale Decisions

    Deliver timely promotions to individuals near your business or competitors.

  3. 03

    Increase Foot Traffic

    Drive immediate visits to your physical location through location-based offers.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How geofencing runs for New Haven organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
In-N-Out Burger logo

Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.

Franchises | Advertising

7

High-intent local search patterns targeted

Franchises

Advertising

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In-N-Out Burger restaurant and neon sign at dusk

In-N-Out Burger

01 / 02

06Questions

Questions we are asked about this.

  • Is geofencing effective for all types of businesses?

    Geofencing is particularly effective for businesses with physical locations that benefit from foot traffic, like retail stores, restaurants, or service providers. It works well for promoting events or special offers to nearby audiences.

  • How accurate is geofencing for targeting?

    Geofencing technology offers high accuracy, often targeting within a few meters of the defined boundary. This precision allows businesses to engage individuals in very specific, high-value areas, including within a building or park.

Start a conversation

Let's talk about geofencing in New Haven

Tell us where you are and what you need to move. We will tell you what we would do first.