Programmatic display reaches Jacksonville's diverse, non-searching audience

Programmatic display advertising connects with a broad segment of the Jacksonville market that has not yet initiated a specific search query.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Jacksonville organizations

Broad reach for Jacksonville awareness

In a market as expansive as Jacksonville, programmatic display serves as a vital tool for reaching audiences beyond those actively searching for services or products. This method allows businesses to present their brand across numerous websites and apps, capturing attention early in the customer journey. It builds general awareness and familiarity among a diverse population.

By leveraging data-driven targeting, programmatic display ensures ads are shown to relevant individuals based on their browsing behavior, demographics, and interests. This approach is effective for promoting new services, events, or products to a wide audience across Jacksonville. It is an efficient way to keep a brand top-of-mind before specific needs arise.

02 / How the work runs

How the work runs here

  1. 01

    Expand brand visibility

    Reach a wide array of potential customers across the Jacksonville digital landscape.

  2. 02

    Target by behavior

    Place ads before users based on their online interests and browsing habits.

  3. 03

    Influence future searches

    Build awareness and recall that can drive later direct searches and conversions.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Jacksonville organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display differ from paid search?

    Programmatic display targets users based on their interests and demographics as they browse various websites, focusing on awareness. Paid search targets users who are actively searching for specific keywords, indicating immediate intent.

  • What kind of data drives programmatic targeting?

    Programmatic uses a vast array of data, including browsing history, demographics, psychographics, and device usage, to identify and target relevant audiences across the internet. This ensures precise ad delivery.

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Let's talk about programmatic display in Jacksonville

Tell us where you are and what you need to move. We will tell you what we would do first.