Programmatic display reaches segments of the Orlando market that are not actively searching, but are browsing content online.
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Programmatic display advertising excels at connecting with potential customers across various websites and apps as they consume content. This method identifies audience segments based on their online behavior and interests, rather than just their search queries. It enables businesses to present their messages to a broad, relevant audience in Orlando, fostering awareness.
By leveraging data to understand online habits, programmatic display ensures ads appear in contexts that resonate with specific user profiles. This approach allows for efficient ad placement that adapts in real time, making impressions more valuable. It is effective for reaching both local residents and visitors who are browsing news, blogs, or other digital content in Orlando.
02 / How the work runs
Connect with individuals beyond search engines, across a vast network of websites and applications.
Utilize behavioral and contextual data to place ads strategically, improving relevance and engagement.
Maintain visibility for products and services across the user's digital journey, reinforcing brand recognition.
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A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.
Government & Public Sector | Advertising
2.7M
Ad impressions in two months
Government & Public Sector
Advertising
City of Corona Police Department
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Programmatic display focuses on audience interests and browsing behavior across various sites, reaching users proactively. Paid search targets users actively looking for specific keywords, responding to their immediate intent.
Yes, programmatic display uses data to target users based on demographics, interests, and online behaviors. This allows businesses to tailor campaigns to specific segments of Orlando's diverse population, including visitors and residents.
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