Capture Tallahassee's Unexpressed Demand with Display

Programmatic display reaches segments of the Tallahassee market that are not actively searching, building early awareness.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Tallahassee organizations

Proactive Audience Engagement

Many potential customers in Tallahassee consume content across various websites and apps without performing specific searches. Programmatic display advertising allows businesses to reach these individuals, placing relevant ads in front of them based on their browsing behavior and demographics. This method captures attention before a direct need arises.

Raincross designs programmatic display campaigns that strategically place visual ads across a vast network of digital properties. We utilize data to identify and engage the right audiences in Tallahassee, ensuring your brand message is seen by those most likely to be interested. This creates brand recall and drives future consideration.

02 / How the work runs

How the work runs here

  1. 01

    Extend Brand Visibility

    Reach audiences across the web.

  2. 02

    Engage Passive Users

    Connect with non-searching consumers.

  3. 03

    Segment Audiences Precisely

    Target based on behaviors and interests.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Tallahassee organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

Read full story
Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display differ from traditional display advertising?

    Programmatic display uses automation and data to buy and optimize ad placements in real-time, targeting specific audiences. Traditional display often involves manual negotiation and less precise targeting.

  • Can I retarget website visitors using programmatic display?

    Yes, retargeting is a key component, allowing businesses to show ads to users who have previously visited their website, reinforcing brand messages and encouraging conversion.

Start a conversation

Let's talk about programmatic display in Tallahassee

Tell us where you are and what you need to move. We will tell you what we would do first.