Connect with Atlanta consumers through targeted digital messages based on their real-world activities.
We Serve Atlanta Clients
Geofencing creates virtual boundaries around specific locations, enabling businesses to engage audiences present in those physical spaces. This approach allows for relevant communication based on actual proximity and behavior, delivering messages to individuals when they are most receptive. Instead of broad outreach, this method focuses advertising efforts on a defined audience that has already demonstrated interest by visiting a particular area.
Businesses in Atlanta can use this strategy to reach residents and visitors alike. Whether targeting individuals near cultural attractions like the Georgia Aquarium or the Atlanta Botanical Garden, or those frequenting bustling commercial zones, geofencing can deliver timely promotions or information. This localized targeting helps minimize wasted impressions, ensuring messages are seen by people who are physically in a position to respond to them.
Raincross applies geofencing to convert foot traffic and real-world presence into measurable customer engagement. We define audiences based on their behaviors in physical places, then measure the impact of this approach on visits and revenue. This sequenced work involves identifying key areas in Atlanta where consumer intent is clear, then deploying and tracking campaigns to understand their effect on your business outcomes.
02 / How the work runs
We define audiences by their presence and behavior within specific physical locations, ensuring your message reaches individuals with clear, demonstrated intent.
Messages are delivered to individuals inside custom-defined virtual boundaries. This ensures your advertising is seen by people who are physically in areas relevant to your business.
This strategy helps capture potential customers in Atlanta while they are already near relevant points of interest. It connects their real-world movements to your digital marketing efforts.
We track the effectiveness of these location-based campaigns. This measurement helps determine the impact on visits to your business and overall revenue.
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A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Locations where consumer intent is high, such as major entertainment venues, convention centers, or large public spaces, are often effective. For example, key commercial or event zones in Atlanta, or areas around known attractions, can be valuable.
By targeting individuals based on their real-world behavior, you reach people who have already shown interest in a certain type of activity or location. This allows for highly relevant messaging, turning their physical presence into an opportunity for engagement.
Yes, this approach can engage both local residents and tourists. By setting virtual boundaries around diverse areas like bustling commercial districts or popular attractions, businesses can tailor messages to various segments of the Atlanta population.
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