Reach Meridian Audiences Before They Begin Searching

Programmatic display engages the segment of the Meridian market that has not yet begun actively searching for products or services.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Meridian organizations

Broad Awareness Building

For businesses in Meridian, programmatic display advertising establishes brand presence and drives awareness among potential customers who are not actively seeking specific solutions. This approach places visual ads across various websites and apps, catching consumers' attention during their routine online activity. It is about planting seeds for future engagement.

By utilizing data-driven targeting, display ads can reach specific demographics or interests within Meridian, aligning with the community's diverse needs. This method efficiently builds top-of-mind awareness, ensuring your brand is recognized and considered when a need arises, before a competitor's ad appears in a search result.

02 / How the work runs

How the work runs here

  1. 01

    Behavioral Targeting

    Reach Meridian residents based on their online browsing habits and interests.

  2. 02

    Demographic Segmentation

    Target specific age groups or household incomes within the Meridian area.

  3. 03

    Contextual Placements

    Display ads on websites and apps whose content aligns with your brand's offerings.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

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Fig. 01

How programmatic display runs for Meridian organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display differ from paid search for Meridian businesses?

    Programmatic display focuses on proactive brand exposure to a broad audience, while paid search responds to immediate intent. Display builds awareness; search captures existing demand.

  • Can programmatic display target specific neighborhoods in Meridian?

    Yes, advanced geographic targeting allows for precise delivery of display ads to specific zip codes or radius around key Meridian areas, ensuring relevance to local residents.

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Let's talk about programmatic display in Meridian

Tell us where you are and what you need to move. We will tell you what we would do first.