Reach Bloomington, Indiana audiences before the search happens

Programmatic display reaches Bloomington's market that is not actively searching, building awareness and guiding future conversions.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Bloomington organizations

Bloomington Awareness Building

Understanding that not all potential customers in Bloomington are actively searching for services at all times, programmatic display fills a critical gap. It leverages data and automation to place visual ads across a vast network of websites and apps, reaching individuals based on their browsing behavior, interests, and demographics.

This strategy helps organizations stay top-of-mind, creating consistent brand exposure that cultivates demand over time. By targeting specific segments of the Bloomington population, businesses can efficiently build brand recognition and guide prospects through their journey, long before they initiate a direct search.

02 / How the work runs

How the work runs here

  1. 01

    Target Based on Interests

    Reach Bloomington residents whose online behavior aligns with your offerings.

  2. 02

    Achieve Wide Visibility

    Show ads across diverse websites and apps, increasing brand exposure.

  3. 03

    Reinforce Brand Messaging

    Maintain consistent presence for audiences not yet actively seeking solutions.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Bloomington organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

Read full story
Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display ensure ads are shown to the right people?

    Programmatic display uses advanced algorithms and data points, such as browsing history, demographics, and real-time behavior, to identify and target relevant audiences. This ensures that ads are served to individuals most likely to be interested in the advertised content.

  • Can programmatic display help with remarketing to past website visitors?

    Yes, remarketing is a core function of programmatic display, allowing businesses to re-engage past website visitors with tailored ads. This strategy reinforces brand messaging and encourages return visits or conversions from an already interested audience.

Start a conversation

Let's talk about programmatic display in Bloomington

Tell us where you are and what you need to move. We will tell you what we would do first.