Reach Louisville's Exploratory Audiences with Programmatic Display

Programmatic display reaches parts of the Louisville market that are not actively searching but are open to discovery.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Louisville organizations

Expanding Beyond Active Search

While paid search targets active intent, programmatic display casts a wider net across the Louisville market. It reaches individuals online who are browsing content, reading news, or engaging with apps, even if they aren't directly looking for a product or service. This method allows businesses to build brand awareness and subtly influence future purchasing decisions among a broad, yet segmented, audience.

For businesses in Louisville, programmatic display provides the opportunity to showcase products and services visually across a vast network of websites and apps. By using data-driven targeting, campaigns can be optimized to reach specific demographics and interests within the city, ensuring ads are seen by relevant eyes. This approach helps in familiarizing potential customers with your brand before they ever decide to search for a solution.

02 / How the work runs

How the work runs here

  1. 01

    Broaden Market Reach

    Connect with a diverse audience across various websites and apps in the Louisville area.

  2. 02

    Influence Future Decisions

    Build brand recognition and cultivate interest among those not yet actively seeking solutions.

  3. 03

    Data-Driven Targeting

    Utilize audience data to serve highly relevant ads to specific segments of the local market.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Louisville organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

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06Questions

Questions we are asked about this.

  • How does programmatic display differ from paid search for Louisville businesses?

    Paid search targets active intent, showing ads when people search for specific keywords. Programmatic display reaches people while they are browsing content, building awareness and interest before they begin searching.

  • Can programmatic display campaigns target specific areas within Louisville?

    Yes, programmatic platforms allow for precise geographic targeting down to zip codes or custom radii within Louisville. This ensures your display ads are shown only to audiences in relevant locations.

Start a conversation

Let's talk about programmatic display in Louisville

Tell us where you are and what you need to move. We will tell you what we would do first.