Reach Augusta, Maine audiences before the search happens

Programmatic display advertising effectively reaches parts of the Augusta market not yet actively searching for specific products or services.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Augusta organizations

Wider Awareness Reach

Many potential customers in Augusta are not actively searching online, but they are browsing websites and consuming digital content. Programmatic display fills this gap by placing visually engaging ads across a vast network of websites and apps. This creates brand awareness and familiarity before a specific need arises.

Raincross leverages sophisticated audience segmentation to ensure display ads reach relevant Augusta households. We target based on interests, behaviors, and demographics, ensuring your message appears to those most likely to respond. This strategy builds a strong foundation for future engagement, even when the audience is not in a search-specific mindset.

02 / How the work runs

How the work runs here

  1. 01

    Broad Audience Exposure

    Reach Augusta residents across diverse websites and applications.

  2. 02

    Interest-Based Targeting

    Deliver relevant ads to users based on their online behavior.

  3. 03

    Visual Brand Story

    Use engaging visuals to build brand recognition and recall.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Augusta organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display differ from paid search for Augusta businesses?

    Programmatic display focuses on building awareness and interest for non-searchers. Paid search targets users who are actively looking for something, making them distinct strategies for Augusta businesses.

  • Can programmatic display ads be localized for Augusta residents?

    Yes, programmatic platforms allow for precise geographic targeting. This ensures your display ads are shown specifically to web users located within the Augusta area.

Start a conversation

Let's talk about programmatic display in Augusta

Tell us where you are and what you need to move. We will tell you what we would do first.