Connect with individuals based on their real-world actions, delivering marketing that reflects their demonstrated interests.
We Serve Biddeford Clients
Geofencing allows organizations to define virtual perimeters around specific physical locations, capturing audience segments based on their presence and movement. This approach targets people who have visited sites relevant to your offerings, whether they are in downtown Biddeford, near the Biddeford Mills, or by the beaches. It moves beyond broad demographics to focus on actual behavior, identifying individuals who have shown a concrete interest through their physical activities.
Our process begins by mapping key areas that indicate genuine intent for your business. For instance, creating virtual boundaries around specific retail areas, cultural attractions, or competitor sites in Biddeford allows us to build an audience of potential customers. We then deliver targeted messages directly to these identified individuals, ensuring your marketing reaches those already predisposed to your products or services. This method prioritizes efficiency by reaching the right people at a relevant moment.
Measuring the success of these campaigns involves tracking subsequent visits to your physical location or monitoring conversion metrics. This allows for continuous optimization, refining boundary definitions and message content to improve engagement and return. The strategy is to convert observed real-world behavior into measurable marketing outcomes, providing a clear understanding of how location-based targeting contributes to your business objectives.
02 / How the work runs
Identify specific physical sites in Biddeford that indicate a strong interest in your offerings, such as commercial districts or community hubs.
Automatically group individuals who have been present within these defined virtual boundaries, creating a highly relevant target audience.
Send promotions, updates, or offers directly to these audience segments, capitalizing on their recent real-world behaviors.
Track how geofencing campaigns influence visits to your physical location and other measurable conversions, informing future optimizations.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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By setting up virtual boundaries around areas like the Saco River or various attractions, you can reach visitors who are physically present in these locations. This allows for timely messaging based on their current activities or interests during their time in the city.
Yes, our approach involves defining precise virtual perimeters around areas of specific interest, such as the revitalized downtown district or other commercial zones. This ensures messages reach individuals who are actively engaging with those local environments.
Geofences can be drawn around any identifiable physical location, from specific buildings like the Biddeford Mills Museum to broader areas such as parts of the University of New England campus or the city's beaches. The goal is to enclose sites where presence indicates a relevant intent for your business.
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Tell us where you are and what you need to move. We will tell you what we would do first.
