Connect with prospective customers based on their real-world activities and locations around Portland.
We Serve Portland Clients
Businesses in Portland can leverage geofencing to reach individuals who have visited specific physical locations. This strategy involves creating virtual boundaries around relevant areas, such as popular districts, attractions, or commercial zones. When a person's device enters one of these defined areas, they become part of an audience segment. This approach helps tailor messaging to individuals based on their demonstrated interests or likely needs, offering a way to engage with them digitally after their physical visit.
The effectiveness of this method stems from identifying places that genuinely indicate customer intent. For example, individuals frequenting the Old Port or specific shopping districts often signal interest in local goods, services, or experiences. By understanding these patterns, Raincross constructs location-defined audiences, turning physical foot traffic into a measurable digital engagement opportunity. This allows for focused communication with individuals most likely to respond to a business's offerings.
Raincross sequences this work by first identifying key locations in Portland relevant to a business's objectives. We then define precise virtual perimeters for these areas. As individuals interact with these locations, their inclusion in specific audience segments allows for targeted advertising. The impact is measured by tracking subsequent visits to a business's physical location or website, providing a clear understanding of how location-based engagement translates into customer actions and outcomes.
02 / How the work runs
We define specific geographic areas in Portland that indicate high intent, such as commercial hubs or cultural sites, to build relevant audience segments.
Once audiences are identified, we deploy digital campaigns with tailored messages designed to resonate with their observed interests and behaviors.
Raincross tracks the performance of these campaigns, analyzing visits and other customer actions to assess the impact of location-based targeting.
This approach focuses on real-world actions, allowing businesses to connect with potential customers based on their recent physical presence in specific areas.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing helps by identifying people who visit relevant places, such as competitor locations or complementary businesses, within Portland. This allows your business to present targeted offers or information directly to them, fostering local engagement.
Effective geofencing locations in Portland include areas like the Old Port, prominent shopping districts, or specific attractions that draw your target demographic. The key is to select places where visits genuinely predict an interest in your products or services.
Raincross measures success by tracking how location-defined audiences interact with your advertising and whether they take desired actions. This includes monitoring physical visits to your business or engagements with your online platforms after exposure to the campaign.
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