Target Ann Arbor Intent Based on Physical Location

Geofencing leverages the physical movements of Ann Arbor residents to deliver highly relevant, timely messages directly to their mobile devices.

01Market context
Pl. 02 / the environment the decision is made in
Geofencing work for Ann Arbor organizations

Location-Based Intent

In a city with distinct points of interest and activity centers, geofencing allows businesses to reach customers based on their visits to specific physical locations. This strategy connects with individuals demonstrating an implicit interest by their presence at competitor sites, related businesses, or event venues within Ann Arbor.

By drawing virtual boundaries around key areas, campaigns can deliver tailored advertisements directly to mobile devices. This provides an opportunity for timely engagement, whether promoting a nearby sale, announcing an event, or reinforcing brand presence. The precision of geofencing makes it a powerful tool for converting interest into immediate action for Ann Arbor businesses.

02 / How the work runs

How the work runs here

  1. 01

    Target Competitor Visitors

    Reach Ann Arbor users who have recently visited specific business locations.

  2. 02

    Engage Event Attendees

    Deliver messages to audiences attending local Ann Arbor events or gatherings.

  3. 03

    Drive Local Foot Traffic

    Attract nearby customers into your Ann Arbor business with timely offers.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How geofencing runs for Ann Arbor organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
In-N-Out Burger logo

Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.

Franchises | Advertising

7

High-intent local search patterns targeted

Franchises

Advertising

Read full story
In-N-Out Burger restaurant and neon sign at dusk

In-N-Out Burger

01 / 02

06Questions

Questions we are asked about this.

  • How precise is geofencing targeting in Ann Arbor?

    Geofencing can be highly precise, defining areas as small as a single building or a specific block. This allows for very granular targeting around relevant Ann Arbor locations.

  • Can geofencing track people after they leave Ann Arbor locations?

    Yes, we can retarget individuals who have entered a geofenced area for a specified period after they leave. This allows for sustained brand messaging beyond the initial visit.

Start a conversation

Let's talk about geofencing in Ann Arbor

Tell us where you are and what you need to move. We will tell you what we would do first.