Reach Ann Arbor Audiences Beyond Active Search

Programmatic display advertising delivers your message to Ann Arbor audiences across various websites and apps, capturing attention before active intent forms.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Ann Arbor organizations

Expanding Reach

For businesses aiming to reach Ann Arbor's diverse population, programmatic display expands visibility beyond the moment of search. It allows for the placement of visual ads across a vast network of websites and mobile applications, reaching potential customers as they browse content relevant to their interests.

This method uses data-driven insights to identify and target specific segments within Ann Arbor. By presenting relevant ads in a non-intrusive way, programmatic display helps nurture interest and familiarity. It serves as an effective tool for building brand recall and guiding consumers towards your offerings before they have decided to actively seek a solution.

02 / How the work runs

How the work runs here

  1. 01

    Broaden Ann Arbor Visibility

    Place visual ads across a wide network of websites and apps.

  2. 02

    Target Based on Interest

    Reach specific Ann Arbor demographics through their online browsing habits.

  3. 03

    Reinforce Brand Message

    Maintain top-of-mind awareness before customers begin active searching.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Ann Arbor organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display differ from paid social for Ann Arbor?

    Programmatic display reaches audiences across a broader internet landscape, while paid social focuses specifically on social media platforms. Both target users before they search, but their environments differ.

  • Can we target specific Ann Arbor websites with programmatic display?

    Yes, while programmatic primarily targets audiences, it also offers options for 'whitelist' targeting, allowing ads to appear only on approved Ann Arbor-relevant websites or categories.

Start a conversation

Let's talk about programmatic display in Ann Arbor

Tell us where you are and what you need to move. We will tell you what we would do first.