Connect with consumers in Duluth based on where they physically spend their time, indicating specific interests and needs.
We Serve Duluth Clients
Geofencing allows businesses to define digital boundaries around specific physical locations. This technology creates an audience segment from individuals whose mobile devices enter these designated areas. By focusing on real-world movement and visitation patterns, this approach identifies potential customers who have demonstrated a relevant interest or intent through their presence at particular sites. It provides a way to engage with them digitally, whether they are residents or visitors to Duluth.
This strategy addresses the challenge of reaching highly qualified audiences in a focused market. For businesses in Duluth, understanding where potential customers gather offers a distinct advantage. Identifying these key locations, from popular attractions like Canal Park or specific event venues to competitor sites, provides insight into consumer behavior. This helps pinpoint individuals whose physical activities suggest a strong alignment with a product or service offering.
Raincross applies geofencing to craft precise audience segments, which are then used for targeted advertising. This involves setting up digital perimeters, deploying campaigns to individuals within those zones, and then meticulously tracking how these targeted ads influence real-world outcomes, such as store visits. The measurement phase confirms the effectiveness of reaching audiences whose location data predicts their immediate needs or future interests, ensuring campaigns drive tangible results for businesses operating in Duluth.
02 / How the work runs
We establish precise digital boundaries around locations relevant to your business objectives and target audience.
Identify potential customers based on their visits to specific points of interest, indicating intent or specific needs.
Serve highly tailored advertisements directly to mobile devices when individuals enter a designated geofenced area.
Track the success of campaigns by monitoring actual foot traffic and customer interactions generated from geofencing efforts.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
7
High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
01 / 02
Geofencing helps by identifying individuals who physically visit locations that are relevant to your business. This allows you to reach people who have already shown an interest, making your advertising more targeted and effective at attracting new customers.
Yes, geofencing is effective for both residents and visitors. By setting up perimeters around popular tourist spots, event venues, or specific landmarks in Duluth, businesses can engage with people who are likely to be seeking local services or experiences.
Geofencing aims to drive real-world actions by reaching a highly qualified audience. The campaigns are designed to increase foot traffic, encourage immediate customer interactions, and connect with individuals whose location-based behavior suggests a strong potential to become customers.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
