Connect with specific customer groups in Rochester by identifying where they go and what their physical presence suggests about their interests.
We Serve Rochester Clients
Geofencing defines virtual boundaries around specific real-world locations. Within these defined areas, we identify individuals based on their device's presence or movement. This approach allows businesses to build highly specific audiences that demonstrate intent or interest through their physical activities, rather than relying solely on online behavior.
The presence of major institutions and attractions in Rochester creates distinct groups of potential customers. By outlining these physical spaces, businesses can reach medical professionals, visitors, or residents frequenting specific cultural sites. This method ensures marketing efforts are directed toward individuals most likely to engage with an offer based on their current or recent location.
Our process involves establishing these location-defined audiences and then measuring the direct impact on visits and revenue. This method provides clear insights into how real-world behavior translates into business outcomes. Geofencing can enhance campaign effectiveness by focusing on audiences with a demonstrated connection to specific physical environments in Rochester.
02 / How the work runs
We create precise digital perimeters around physical locations relevant to your business goals. This defines the target area for audience collection.
Individuals entering or exiting these defined areas are added to a target audience segment. This builds a group based on observed real-world behavior.
Ads are then delivered to these specific audiences. Messaging can be tailored to align with the assumed intent or interest suggested by their presence at a particular location.
The effectiveness of these campaigns is tracked by measuring subsequent visits to your physical location or direct revenue generation. This connects audience targeting to tangible business results.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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By focusing on individuals in specific Rochester locations, geofencing allows you to reach potential customers at relevant moments. This precision helps differentiate your message in a competitive market by speaking directly to demonstrated interests.
You can define virtual boundaries around any specific physical place, such as a medical campus, a downtown area, or a cultural institution. This allows targeting based on the unique characteristics of Rochester's various districts and attractions.
We build audiences based on real-world behavior and then track their actions, such as store visits or purchases. This approach provides measurable outcomes, allowing us to refine strategies and ensure campaigns generate tangible results for your business.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
