Connect with audiences based on where they go, delivering targeted messages that drive direct engagement.
We Serve St. Paul Clients
Geofencing uses specific geographic boundaries to identify mobile users in real-world locations. This approach builds audience segments based on actual physical behavior, recognizing that certain places indicate strong consumer intent. For businesses in St. Paul, this means defining areas like cultural landmarks or commercial centers, then targeting individuals within those zones. This strategy focuses on reaching potential customers when their immediate surroundings suggest a relevant mindset or need, making each message highly contextual and timely.
The challenge for many organizations is effectively translating physical presence into digital engagement. Raincross addresses this by defining custom geofences around locations relevant to your business objectives, whether they are event venues like the Xcel Energy Center or community hubs. We then develop campaign creative designed to resonate with these location-defined audiences. This method converts a consumer's physical proximity into a direct opportunity for your message to be seen, capturing attention as they navigate their day in St. Paul.
Measuring the impact of these campaigns is integral to understanding their effectiveness. Raincross tracks not only ad impressions and clicks but also subsequent physical visits to your business or other defined locations. This allows for a clear connection between digital outreach and real-world outcomes. By continuously analyzing these results, we optimize geofencing strategies to refine audience targeting and message delivery, ensuring campaigns consistently achieve their goal of driving relevant traffic and engagement for St. Paul businesses.
02 / How the work runs
We create custom audiences based on observed real-world behavior, understanding that where people go reveals their interests. This moves beyond demographic assumptions to focus on actual consumer actions.
Geofences are accurately drawn around key locations, like the Science Museum of Minnesota or local parks, to capture relevant traffic. This ensures your message reaches individuals within precise boundaries.
Messages are deployed when consumers are within defined zones, capitalizing on immediate context and intent. This drives relevance by connecting your offer to the user's current environment.
We measure the direct impact of campaigns by tracking physical visits to your business after ad exposure. This quantifies the real-world effectiveness of your location-based advertising efforts.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing allows businesses to target mobile users near popular St. Paul attractions, such as the Cathedral of Saint Paul or the Minnesota History Center. This delivers relevant messages to individuals exploring the city, turning interest into direct engagement.
Effective geofencing leverages locations that indicate specific consumer intent relevant to your business. This could include event venues, commercial hubs, or community landmarks within the St. Paul area.
Yes, Raincross implements measurement tools to track whether individuals who saw your geofenced ads subsequently visited your physical location. This provides clear data on campaign effectiveness and return on ad spend.
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