Connect with local residents and visitors in Norfolk based on their real-world movements and intent.
We Serve Norfolk Clients
Geofencing involves creating virtual boundaries around specific physical locations. This technology allows businesses to deliver messages to individuals who enter, exit, or spend time within these defined areas. The work includes identifying relevant locations, setting up precise digital perimeters, and then monitoring the activity within these zones to understand audience behavior and engagement. This method provides a direct way to reach people when they are most likely receptive to a message.
Businesses in Norfolk can leverage geofencing to address the challenge of reaching audiences with specific, real-world intent. Instead of broad advertising, this approach focuses on those who have demonstrated interest through their physical presence, such as visiting a competitor, attending a local event, or frequenting a shopping area. This precision helps solve the problem of wasted ad spend by ensuring messages are delivered to a more relevant and engaged audience, driving more effective interactions.
Raincross approaches geofencing by first understanding the critical physical touchpoints for a business's target audience. We then implement a strategy that builds location-defined audiences based on these real-world behaviors. Performance is measured through site visits, foot traffic, and other relevant conversions, providing clear insights into the campaign's impact. This disciplined process ensures that the national practice of geofencing is applied effectively to the specific opportunities present in Norfolk.
02 / How the work runs
We define virtual boundaries around places where your target customers are likely to be. This includes areas like local business districts, event venues, or retail hubs.
Audiences are built based on actual physical movements, allowing for highly relevant message delivery. This ensures your advertising reaches people at opportune moments.
Campaigns are tracked to measure physical visits and other conversions that demonstrate return. This provides clear data on how digital efforts translate to tangible results.
Geofencing strategies are customized to the unique patterns of activity in Norfolk. This ensures local relevance and maximizes the effectiveness of your outreach.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing allows your business to connect with potential customers based on their direct physical actions and locations. This targeted approach helps your message reach individuals in Norfolk who have already shown a relevant interest, making your outreach more effective than general advertising.
You can target various physical locations in Norfolk where your ideal customers spend time. Examples include specific retail centers, event locations, or areas around competitors, focusing on places that genuinely predict consumer intent.
We measure the effectiveness of geofencing campaigns by tracking key performance indicators such as website visits, physical store visits, and other conversion metrics. This data provides clear insights into how well your ads are driving real-world engagement and results.
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Tell us where you are and what you need to move. We will tell you what we would do first.
