Connect with local customers at opportune moments through location-based campaigns that reflect their real-world actions.
We Serve Manchester Clients
Geofencing defines precise virtual boundaries around specific locations where target customers gather or frequent. This approach captures individuals based on their physical presence, allowing for the delivery of relevant messages when they are most receptive. For Manchester businesses, this means engaging potential customers who are physically near a store, an event, or a competitor, directly addressing their immediate context and increasing the likelihood of interaction.
This strategy involves understanding the local landscape to identify key venues that indicate customer intent. Whether targeting areas around Elm Street's retail activity, the Manchester-Boston Regional Airport for travelers, or cultural sites like the Currier Museum of Art, virtual perimeters focus ad delivery. Raincross develops these location-defined audiences from observed real-world behavior, moving beyond general demographics to pinpoint active interest.
Raincross measures the effectiveness of these location-based campaigns by tracking subsequent visits and revenue generated. This allows for continuous optimization, ensuring that future geofencing efforts in Manchester are refined to reach audiences more efficiently. The aim is to convert a physical presence into meaningful engagement and measurable business outcomes, aligning ad spend with actual customer behavior and response.
02 / How the work runs
Define precise virtual boundaries around relevant physical locations. This method allows for targeted ad delivery to individuals present in specific areas.
Deliver messages to customers based on their current physical context. This captures attention at moments when interest is high, such as near a point of sale.
Identify Manchester's key venues and competitor sites to maximize campaign relevance. Focusing on these areas drives engagement where it matters most.
Track visits and revenue directly attributed to geofencing campaigns. This provides clear data on return, guiding future strategy and optimization.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing creates virtual perimeters around specific physical locations in the city. When an individual's device enters one of these defined areas, they become part of a target audience for relevant ad delivery.
Yes, geofencing is effective for targeting specific venues, events, or popular attractions such as the Millyard Museum or the Verizon Wireless Arena. This allows businesses to connect with people attending or visiting these locations.
Geofencing campaigns aim to drive immediate action by reaching individuals at opportune times. Success is measured by subsequent physical visits to your business and the revenue generated from these location-aware interactions.
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