Programmatic Display Reaches Portsmouth's Undecided

Programmatic display engages Portsmouth audiences who are not actively searching, fostering brand recall.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Portsmouth organizations

Broad Awareness Building

For businesses in Portsmouth, programmatic display advertising reaches audiences when they are browsing online content, not specifically searching for a product or service. This method effectively builds brand awareness and keeps offerings top-of-mind. It allows brands to tell a visual story across a vast network of websites and apps.

This strategy captures attention before a specific need arises, planting seeds of interest that convert later. By analyzing user behavior and preferences, programmatic display ensures ads are shown to relevant individuals across the Portsmouth area. It bridges the gap between passive browsing and active consideration, driving future engagement.

02 / How the work runs

How the work runs here

  1. 01

    Expand Brand Reach

    Showcase your brand to a wide Portsmouth audience across various digital channels.

  2. 02

    Sustained Brand Presence

    Keep your business visible to potential customers over time, fostering familiarity.

  3. 03

    Contextual Targeting

    Deliver ads relevant to the content users are consuming, increasing engagement.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Portsmouth organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display help with brand awareness?

    It serves visually engaging ads to relevant audiences across numerous websites and apps, increasing brand exposure and recognition over time. This makes the brand familiar before a purchase decision is made.

  • What kind of data drives programmatic display targeting?

    Targeting is driven by data on user behavior, demographics, online interests, and geographic location. This ensures ads are shown to the most receptive audiences within the Portsmouth market.

Start a conversation

Let's talk about programmatic display in Portsmouth

Tell us where you are and what you need to move. We will tell you what we would do first.