Defining virtual boundaries around specific locations allows businesses to deliver targeted messages to individuals, connecting directly with immediate context.
We Serve New York City Clients
Geofencing uses digital perimeters drawn around physical locations. This strategy targets specific audiences based on their real-world presence and behavior, allowing businesses to engage consumers directly where their actions suggest intent. For example, individuals entering a defined zone around a shopping district or cultural landmark can receive relevant messages, turning a transient visit into an immediate opportunity for interaction.
Businesses in New York City can apply this approach to reach both residents and visitors. Whether a business aims to capture the attention of tourists near iconic attractions like Times Square or engage shoppers in areas such as SoHo, defining these virtual boundaries provides a method to deliver promotions or information at a crucial moment. This direct, location-based connection helps convert proximity into actionable responses, addressing the challenge of capturing attention in a busy urban environment.
Raincross measures the effectiveness of these location-defined campaigns by tracking actual visits and resulting revenue. This data-driven process refines audience segments and boundary definitions, ensuring that messaging reaches the most receptive individuals. By linking digital engagement to real-world outcomes, businesses can understand the direct impact of their geofencing efforts and continually optimize their strategy for stronger performance within the city's diverse markets.
02 / How the work runs
We establish virtual boundaries around areas that predict specific consumer interest or behavior, such as commercial districts or popular sites.
Messages are delivered to individuals within these defined zones, ensuring relevance based on their immediate physical presence in the city.
Our process tracks how these targeted engagements translate into actual foot traffic and measurable business outcomes, demonstrating campaign value.
Performance data from specific New York City locations informs adjustments, refining targeting for more effective campaigns in distinct neighborhoods.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing allows your business to target specific audiences based on their physical presence. You can deliver relevant messages to people within designated areas, connecting with them when they are most likely to engage with your offerings.
Any physical location can be targeted, including commercial districts, major attractions like Central Park or the Empire State Building, or specific neighborhoods. The goal is to define areas where consumer behavior aligns with your business objectives.
We measure success by tracking key metrics like physical visits to your business location and the revenue generated from those visits. This data helps us understand the direct impact of the campaigns and refine targeting for better results.
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