Connect with potential customers in Durham who are not yet actively looking, building awareness for your brand as their needs evolve.
We Serve Durham Clients
Programmatic display campaigns place visual advertisements across a wide array of websites and applications. This approach leverages automation to purchase ad inventory in real-time, focusing on specific audience segments. The objective is to engage individuals who may not be in a discovery phase for a product or service, but whose online behavior and characteristics indicate a potential future interest. This method helps businesses establish their presence early, making an impression before the point of active search.
For businesses in Durham, this strategy enables engagement with the part of the market that is not yet explicitly searching for solutions. By using data to identify relevant user profiles, advertisements appear where these individuals spend their time online, often outside of search engines. This cultivates recognition among professionals, students, and residents who align with your target audience, influencing their perceptions and decisions over time. The goal is to build familiarity within the local community.
Our approach involves careful selection of audience parameters and ad placements to ensure effective campaign delivery. We monitor performance to refine targeting and creative elements, ensuring ads resonate with the intended groups. This includes analyzing how different segments respond to messages and optimizing the campaign to maximize visibility among relevant potential customers. The aim is to efficiently reach a broader Durham audience, transforming passive exposure into future consideration.
02 / How the work runs
We identify key demographic, interest, and behavioral segments within the Durham market to define who sees your ads. This targeting focuses on reaching individuals most likely to become customers.
Visual ads are automatically placed across a vast network of digital spaces, ensuring efficient real-time buying of ad impressions. This system optimizes for audience relevance and supply quality.
These campaigns introduce your business to potential customers who are not yet actively searching for your offerings. The consistent visibility helps build recognition and recall over time.
We track campaign performance to understand how ads are resonating with different segments. Data informs ongoing adjustments to improve reach and engagement.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.
Government & Public Sector | Advertising
2.7M
Ad impressions in two months
Government & Public Sector
Advertising
City of Corona Police Department
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Programmatic display uses data about online behaviors, interests, and demographics to show ads to relevant individuals as they browse websites or use apps. This happens regardless of whether they are actively searching for a product or service at that moment.
Yes, by consistently presenting your message to specific audience segments in Durham before they begin actively searching, these campaigns help build brand familiarity and keep your business top-of-mind for future needs.
Campaigns are informed by various data points such as browsing history, expressed interests, and demographic information to ensure ads are shown to the most relevant audiences. This allows for precise targeting without relying on active search queries.
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