Understanding local movement helps businesses connect with residents and visitors showing real-world intent.
We Serve Grand Forks Clients
Geofencing defines specific geographic areas to understand how people interact with physical locations. By analyzing foot traffic patterns, businesses can gain insight into potential customer needs and interests. This approach tracks visits to various points of interest, from commercial centers to public spaces, in Grand Forks. It then allows for messages to be delivered to individuals who have shown a relevant connection through their real-world presence.
This strategy addresses the challenge of reaching people who have already demonstrated an inclination towards a service or product by their physical actions. For businesses in Grand Forks, it means identifying those who spend time at locations relevant to their offerings. For example, individuals visiting specific retail areas or event venues indicate a level of interest that can be leveraged. Such insights refine audience targeting, moving beyond general demographics to actual behavior.
Raincross measures the effectiveness of these location-defined audience segments by tracking subsequent visits and conversions. This process involves setting up virtual boundaries around relevant Grand Forks locations, then delivering messages to devices that enter these zones. The objective is to ensure that marketing efforts are directed towards individuals most likely to engage, based on their observed physical movements and demonstrated intent.
02 / How the work runs
We establish virtual boundaries around areas relevant to your business. This pinpoints physical locations where your ideal customers are likely to be present.
Audiences are created based on real-world visits to these defined locations. This connects your brand with individuals whose movements suggest specific interests or needs.
Targeted communications reach devices within these zones or those who have previously visited them. Your messaging aligns with the observed physical behavior of potential customers.
Campaign performance is evaluated by tracking real-world visits and business outcomes. This shows the direct impact of reaching audiences based on their location activity.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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It helps businesses identify and communicate with potential customers based on their physical presence at specific locations in the city. This targets individuals who have already shown relevant interest through their movements.
Targeting can include various points of interest where your ideal customers gather or visit. This could range from commercial districts to local attractions and event centers.
Yes, it can reach both local residents and visitors to Grand Forks. The focus is on the physical location and behavior, not solely on residency status, allowing for broad yet targeted reach.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
