Reach Oklahoma City's Broader Market Beyond Active Searchers

Programmatic display advertising efficiently reaches Oklahoma City consumers who are not actively searching but fit key buyer profiles.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Oklahoma City organizations

Passive Audience Reach

Programmatic display advertising provides access to the segment of the Oklahoma City market that is not yet searching for specific products or services. This method enables businesses to maintain brand presence and foster consideration across a wide array of websites and apps.

By leveraging data-driven targeting, display campaigns ensure ads are seen by relevant audiences based on demographics, interests, and online behavior. This helps build brand awareness and recall before a direct need arises, influencing future purchasing decisions in Oklahoma City.

02 / How the work runs

How the work runs here

  1. 01

    Broad Market Visibility

    Introduce your brand to a wide, relevant audience across various digital platforms.

  2. 02

    Behavioral Targeting

    Reach Oklahoma City consumers based on their online interests and browsing habits.

  3. 03

    Brand Prominence

    Maintain consistent brand exposure to keep your business top-of-mind.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Oklahoma City organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

Read full story
Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display target specific audiences?

    Programmatic display uses data like demographics, interests, browsing history, and geographic location to identify relevant users. This allows ads to be shown to the most receptive segments of the Oklahoma City audience across various websites and apps.

  • What kind of creative assets are needed for display campaigns?

    Display campaigns typically use static image banners, animated GIF banners, or HTML5 rich media ads. Effective creative is visually appealing, clearly communicates the message, and is adapted for various ad sizes and placements.

Start a conversation

Let's talk about programmatic display in Oklahoma City

Tell us where you are and what you need to move. We will tell you what we would do first.