Connect with local and visiting consumers precisely when their intent is highest.
We Serve Ashland Clients
Geofencing captures the attention of potential customers by creating virtual boundaries around specific physical locations. These areas are chosen because they predict a consumer's interest in a product or service. Once a device enters a designated zone, it becomes part of an audience segment that can receive targeted messages. This approach allows businesses to engage individuals when they are physically present in areas relevant to their offerings, whether they are residents or visitors exploring Ashland.
For businesses in Ashland, this means focusing engagement on locations that align with local commerce and cultural activities. Given the city's appeal to both residents and tourists, key areas like Lithia Park, the Oregon Shakespeare Festival grounds, or the downtown shops become natural points of interest. By understanding where people go and why, businesses can deliver promotions or information that resonates directly with their immediate context, converting physical presence into measurable digital action.
Raincross develops these location-defined audiences based on real-world behavior and then measures the impact of subsequent outreach. This involves setting up precise virtual perimeters, deploying relevant messaging to devices within those boundaries, and then tracking outcomes like website visits or actual foot traffic to a business location. This systematic approach ensures that campaigns are not just visible, but also effective in guiding consumer decisions within the Ashland market.
02 / How the work runs
We identify key locations that indicate a strong likelihood of customer interest. These virtual boundaries are precise and purpose-driven.
Devices entering defined geofences are segmented into target audiences. This allows for focused communication with relevant groups.
Customized messages, offers, or information are delivered to devices within the audience. This connects with people when their intent is high.
Campaign effectiveness is measured by tracking subsequent visits to a business location. This quantifies the impact of the digital engagement.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing targets individuals who are already present in relevant areas like cultural venues or shopping districts. Businesses can send specific offers or event reminders directly to their devices, encouraging them to visit nearby establishments.
Yes, geofencing does not distinguish between residents and tourists; it targets anyone with a device who enters a defined area. This makes it effective for engaging the diverse population moving through Ashland's popular spots.
Businesses that rely on foot traffic, such as retail stores, restaurants, or cultural attractions, can significantly benefit. Any business looking to convert physical presence into digital engagement and direct visits will find value in this approach.
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