Connect with individuals based on their physical presence, transforming proximity into engagement for Beaverton businesses.
We Serve Beaverton Clients
Geofencing leverages real-world locations to identify potential customers. This strategy involves drawing virtual boundaries around specific points of interest, such as parks, retail centers, or event venues. When individuals with enabled devices enter these defined areas, they become part of a targeted audience. This allows businesses to communicate directly with people who are physically present in relevant locations, creating a timely and context-aware marketing opportunity.
This approach solves a common challenge for businesses: connecting with consumers when their intent is clearest. In a market like Beaverton, where numerous physical destinations indicate specific interests, targeting based on presence can be highly effective. We analyze behavioral patterns associated with various locations to build these audiences, focusing on areas where physical visits strongly predict a readiness to engage with particular goods or services, rather than broad, untargeted outreach.
Raincross measures the success of geofencing campaigns by tracking conversions such as website visits, physical store visits, or other measurable actions. We apply a methodology that sequences the work from initial audience definition to ongoing performance analysis. This continuous loop of definition, activation, and measurement ensures that campaigns remain relevant and efficient, adapting to shifting consumer movements and market dynamics within Beaverton and beyond.
02 / How the work runs
Identify specific real-world locations in Beaverton that indicate customer interest. We create virtual boundaries to capture relevant foot traffic.
Deliver messages directly to individuals present in those defined zones. This enables communication at moments of high relevance and intent.
Track how many targeted individuals subsequently visit a client's location. This directly links campaign efforts to real-world outcomes.
Analyze campaign data to refine audience definitions and messaging. Continuous adjustments ensure optimal reach and impact for Beaverton businesses.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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These campaigns use the physical locations people visit to identify specific interests or behaviors. By setting up digital perimeters around certain places, we can build an audience of people who have been in those areas, indicating their potential interest.
Businesses that rely on local foot traffic or need to reach people with specific, location-driven interests find this valuable. Retail stores, event organizers, and service providers in Beaverton can use it to attract nearby customers.
We track key actions like physical visits to a business location or specific online engagements after someone has been exposed to a geofencing message. This helps us understand the campaign's effectiveness in driving desired outcomes.
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