Reach Corvallis audiences before the search happens

Programmatic display reaches potential Corvallis customers who are browsing online but have not yet initiated a specific search.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Corvallis organizations

Proactive Brand Engagement

Programmatic display advertising delivers your brand message to individuals as they consume content across various websites and apps. This method allows for precise audience targeting based on their online behavior, demographics, and interests, rather than specific keywords. It's an effective way to build brand awareness and recall before a need becomes urgent.

For businesses in Corvallis, this means reaching specific segments like the student population, faculty, or environmentally conscious residents with tailored visual ads. By serving relevant content on websites these audiences frequent, programmatic display keeps your brand top-of-mind. This strategy ensures your business is recognized when they eventually start looking for a service or product.

02 / How the work runs

How the work runs here

  1. 01

    Build Widespread Awareness

    Introduce your brand to a broad, yet targeted, audience across the web.

  2. 02

    Target Specific Demographics

    Reach distinct segments of the Corvallis population based on their online profile.

  3. 03

    Reinforce Brand Messaging

    Maintain visibility and recall for your brand among potential customers.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Corvallis organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display differ from paid search for Corvallis businesses?

    Paid search targets users with active intent on search engines, while programmatic display targets users passively browsing various websites. Display ads build awareness and interest before an explicit search begins.

  • Can programmatic display campaigns target specific interests relevant to Corvallis?

    Yes, campaigns can target users interested in education, sustainability, outdoor recreation, or local arts and culture. This helps ensure ads are shown to Corvallis residents with relevant interests.

Start a conversation

Let's talk about programmatic display in Corvallis

Tell us where you are and what you need to move. We will tell you what we would do first.