Connect with individuals whose real-world movements signal a specific interest or need for your offerings.
We Serve Portland Clients
Geofencing uses digital boundaries around physical locations to define an audience. This approach captures the attention of people who are physically present in areas relevant to a business. In Portland, where cultural sites, retail areas, and natural spaces are prominent, understanding these real-world behaviors can align advertising messages with immediate context and consumer interest. This allows businesses to present relevant information at opportune moments, responding to a person's current environment.
Businesses in Portland can leverage this strategy to reach potential customers who are already demonstrating a specific intent through their presence. Whether around popular shopping districts, event venues, or a competitor's location, establishing virtual perimeters helps create focused advertising campaigns. This precise targeting contrasts with broader demographic approaches, ensuring messages are delivered to individuals who are more likely to respond due to their current surroundings and activities.
Raincross measures the effectiveness of these location-defined audiences by tracking their subsequent actions, such as website visits or physical store visits, and linking them to revenue. This allows for continuous optimization, refining boundary definitions and message content based on actual performance. Our approach ensures that geofencing efforts in Portland are not just about reaching people in a certain place, but about engaging those whose location truly predicts their likelihood to act.
02 / How the work runs
We create digital boundaries around specific physical areas. These zones are chosen based on the real-world activities of potential customers.
Audiences within these defined areas receive messages specifically designed to resonate with their location-based intent. This ensures high relevance.
Campaigns are measured by how they influence real-world outcomes. We track visits to business locations and attribute revenue when applicable.
Data from audience engagement and measurable outcomes informs adjustments. This iterative process refines targeting and message delivery for better results.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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It identifies individuals by their physical presence within specific, predefined geographic zones. These zones are chosen because visiting them indicates a particular interest or behavior relevant to your business.
Businesses can observe increased engagement from a highly relevant audience. We measure success by tracking conversions, such as store visits, website traffic, or other key performance indicators related to your objectives.
Geofencing focuses on real-time presence within tightly defined areas to infer intent, rather than just general proximity. It allows for highly contextual messaging to individuals who are physically demonstrating a specific interest.
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Tell us where you are and what you need to move. We will tell you what we would do first.
