Programmatic display reaches Pittsburgh's unsearching audience

Programmatic display engages the part of the Pittsburgh market that is not actively searching, building brand recognition and influencing future purchasing decisions.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Pittsburgh organizations

Pittsburgh's passive discovery

Programmatic display campaigns place visual ads across a vast network of websites and apps, targeting specific audiences in Pittsburgh based on their online behavior and demographics. This method captures attention and communicates value to individuals before they reach the point of actively seeking a product or service, fostering early brand consideration.

By leveraging data to identify and reach relevant consumers, programmatic display maximizes ad visibility among potential customers in Pittsburgh. It builds a foundation of awareness, ensuring that when the time comes for a purchase, the brand is already familiar and top-of-mind for the consumer, even if they have not yet searched.

02 / How the work runs

How the work runs here

  1. 01

    Influence early consideration

    Reach Pittsburgh consumers with visual ads before they have an immediate need, building brand familiarity.

  2. 02

    Target specific audiences

    Leverage data to show ads to relevant segments of the Pittsburgh population across various sites.

  3. 03

    Increase brand visibility

    Maintain a consistent presence across the internet, enhancing recall among Pittsburgh's diverse online users.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How programmatic display runs for Pittsburgh organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

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06Questions

Questions we are asked about this.

  • How does programmatic display help build brand awareness in Pittsburgh?

    Programmatic display places visual ads strategically across numerous websites and apps, ensuring consistent brand exposure to targeted audiences. This widespread visibility helps Pittsburgh consumers become familiar with a brand over time.

  • Is programmatic display effective for local businesses in Pittsburgh?

    Yes, programmatic display is effective for local businesses. It allows for geographic targeting, ensuring ads are seen by people within Pittsburgh while reaching specific demographic and interest groups, regardless of their immediate search intent.

Start a conversation

Let's talk about programmatic display in Pittsburgh

Tell us where you are and what you need to move. We will tell you what we would do first.