Turn Aberdeen foot traffic into an addressable audience.

Geofencing defines virtual perimeters around physical locations, allowing businesses to engage individuals who enter or have visited these areas. This approach involves identifying key places where potential customers gather, such as specific commercial districts, event venues, or public spaces. By creating these digital boundaries, Raincross helps organizations deliver relevant messages to people whose presence in a particular spot suggests a specific interest or need. This method focuses on the real-time context of a person's physical location, enabling timely and pertinent communication.

For businesses in Aberdeen, this strategy addresses the challenge of connecting with audiences demonstrating immediate intent. Whether a potential customer is visiting the Dacotah Prairie Museum or attending an event at Wylie Park, their location signals an interest that can be leveraged. Raincross develops audience segments based on these physical movements, then delivers specific messages to these groups. This process can capture attention at crucial moments, guiding individuals toward a business or offer when their interest is highest, translating physical proximity into commercial opportunity.

Raincross approaches geofencing by first identifying local points of interest that align with a client's objectives. We then construct and deploy the virtual boundaries, carefully targeting the relevant audiences within Aberdeen. Post-campaign, the effectiveness is assessed by measuring metrics like foot traffic increases to a client's physical location or conversions from those exposed to the messages. This measurement helps refine future campaigns, ensuring that the defined perimeters and delivered content consistently drive desired outcomes based on observed customer behaviors.