Connect with customers based on their physical presence, capturing their attention when and where it matters most for your business.
We Serve Brookings Clients
Geofencing defines virtual boundaries around specific physical locations to identify audiences based on their real-world movements. This method allows for precise targeting, engaging individuals who have visited or are currently near areas relevant to your business. We develop these location-defined audiences by analyzing patterns of movement, ensuring messages reach those who have demonstrated a specific interest or need through their presence. It transforms a physical visit into an opportunity for timely, relevant communication.
For businesses in Brookings, this approach means reaching potential customers at moments of high intent. Whether targeting students and residents around South Dakota State University or individuals exploring downtown shops, capturing attention based on location provides a direct pathway to engagement. We design campaigns to deliver messages that resonate with the immediate context of a person's physical surroundings, making advertising highly relevant to their current activities and interests within the community.
The effectiveness of these campaigns is measured by their impact on real-world outcomes, such as increased foot traffic or conversions. By tracking interactions and measuring visits, we refine strategies to optimize reach and message delivery. This allows for continuous improvement, ensuring that the defined locations and targeted messages consistently drive tangible results for businesses looking to connect with audiences in Brookings who are already demonstrating intent through their physical presence.
02 / How the work runs
We create location-defined audiences by setting virtual perimeters around key areas. This process identifies devices that enter or have recently been within these specific geographic zones.
Messages are delivered to these audiences based on their presence in relevant physical spaces. This ensures communication is timely and aligns with demonstrated interests.
Targeting is focused on locations like South Dakota State University, downtown areas, and local attractions. These spots indicate specific intent or needs among potential customers.
Campaigns are measured by visits and revenue generated from geofenced audiences. This allows for direct assessment of effectiveness and continuous refinement.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing works by setting virtual boundaries around places where your target audience congregates. When devices enter these defined zones, they become part of an audience for targeted messages, indicating their immediate interest or relevance to that location.
Yes, this strategy is designed to increase engagement by reaching people when they are physically near points of interest or your business. By delivering relevant offers or information at the right time and place, it encourages immediate action and drives foot traffic.
Effective locations often include high-traffic areas, educational institutions like South Dakota State University, commercial districts, or event venues. The key is to choose places where presence strongly indicates a specific consumer intent relevant to your offering.
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