Connect with individuals based on their real-world movements, turning local foot traffic into digital engagement.
We Serve Chattanooga Clients
Geofencing builds audiences from physical presence. Digital boundaries are drawn around locations where specific intent is likely to manifest. For organizations in Chattanooga, this means reaching individuals at moments when their location indicates a direct interest in certain products, services, or information. This approach is distinct because it moves beyond general demographics to target consumers based on their immediate physical context.
This method addresses the challenge of connecting with potential customers as they engage with the city. By identifying key areas in Chattanooga where specific behaviors or interests converge, such as popular attractions or event venues, businesses can deliver messages precisely when location suggests a high degree of relevance. Raincross establishes these location-defined audiences, developing campaigns that resonate with individuals who are physically proximate to a business or related point of interest.
Raincross develops geofencing strategies that measure real-world behavior and attribute visits and revenue. We identify physical locations that genuinely predict intent, like the Tennessee Aquarium or the Walnut Street Bridge, and then measure the impact of digital engagement on actual visits. This provides a clear understanding of campaign effectiveness and helps refine future targeting, ensuring messages reach the most responsive audiences in the market.
02 / How the work runs
We identify and map physical areas in Chattanooga where your target audience is likely to be present, such as specific landmarks or commercial districts.
Based on defined zones, we build custom audiences of individuals exhibiting specific real-world behaviors and intent derived from their location.
Campaigns deploy relevant offers or information to individuals within these geofenced areas, aligning with their immediate physical context.
We track and attribute physical visits to your location, evaluating how digital engagement translates into real-world customer actions and business outcomes.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing allows organizations to target tourists or temporary visitors to Chattanooga. By setting boundaries around popular attractions or event spaces, businesses can engage with these audiences while they are exploring the city and near points of interest.
Yes, this service can effectively target residents of Chattanooga. By defining geofences around local community hubs, shopping districts, or specific neighborhoods, businesses can reach local consumers with relevant promotions or information.
Locations that attract specific groups or signal particular intent are effective. Examples include downtown areas, cultural attractions like the Tennessee Aquarium, or major event venues, where physical presence indicates an interest or activity relevant to an organization's offerings.
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