Connect with local audiences where their real-world actions signal immediate interest.
We Serve Knoxville Clients
Geofencing defines virtual boundaries around specific physical locations to understand audience behavior. This method builds audiences from how people move through the world, not just their online activity. By observing where potential customers spend their time, organizations gain insight into their interests and likely needs. This approach allows for targeted communication with individuals who demonstrate a strong inclination towards certain products or services, based on their presence in relevant areas across Knoxville.
For organizations in Knoxville, this strategy solves the challenge of connecting with audiences demonstrating immediate intent. Whether targeting visitors at specific attractions or residents frequenting certain retail areas, geofencing uses physical presence as a strong indicator of interest. It allows for the delivery of timely, contextually relevant messages, turning a person's physical location into an opportunity for engagement. This direct connection helps organizations reach the right people at moments when they are most receptive.
Raincross applies this discipline by first identifying key locations in Knoxville that predict specific consumer intent. We establish virtual perimeters around these areas, collecting data on real-world behavior to build distinct audience segments. The performance of these location-defined audiences is then measured by tracking subsequent visits to relevant establishments and generated revenue. This allows us to refine targeting strategies, ensuring that campaigns deliver tangible results by aligning digital messages with physical actions.
02 / How the work runs
We identify specific locations like the University of Tennessee campus or Market Square where audience intent is evident. Virtual boundaries are then set around these relevant physical spaces.
Individuals entering or present in a defined geofence become part of a targetable audience. This relies on their actual presence as a strong indicator of interest.
Audiences built from location data receive messages tailored to their demonstrated interests. This allows for communication at moments of high receptivity.
Campaign effectiveness is evaluated by tracking physical visits to client locations or measuring resulting revenue. This connects digital efforts to real-world outcomes.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing helps businesses reach specific audiences based on their physical presence in relevant areas. This allows for targeted messages to individuals who are already in places that suggest interest, such as the University of Tennessee campus or major event venues, driving direct engagement.
Targeting can be applied to diverse locations where customer intent is high. This includes widely known areas like the University of Tennessee, the Knoxville Convention Center, or specific retail districts, leveraging their unique draws to build relevant audiences.
Yes, geofencing can effectively reach both residents and visitors by setting boundaries around places like the Knoxville Zoo or the Market Square district. This approach helps deliver relevant offers and information to people exploring the city's attractions, guiding them to local businesses.
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