Connect with audiences based on where they go, turning physical presence into digital engagement opportunities.
We Serve Arlington Clients
Geofencing defines virtual perimeters around specific locations. When individuals carrying mobile devices enter these zones, they become part of an audience segment. This approach creates a direct line to consumers based on their movements, offering a way to engage them with tailored messages relevant to their immediate surroundings or recent activities. It is a precise method for reaching potential customers who have demonstrated specific interests through their real-world behaviors.
In Arlington, key locations offer clear signals of audience intent. Venues like AT&T Stadium and Globe Life Field draw sports fans, while attractions such as Six Flags Over Texas indicate families seeking entertainment. By observing these patterns, businesses can understand what potential customers are doing and what they might be interested in. This insight allows for the development of campaigns that resonate with individuals who are already predisposed to certain types of services or products.
Raincross develops geofencing strategies by identifying relevant locations and crafting messages that align with the demonstrated interests of those audiences. We map out zones around high-traffic areas, then track audience interactions to measure campaign effectiveness. This process ensures that promotions or information reach individuals at opportune moments, aiming to drive immediate action, such as visiting a nearby establishment or exploring a related local service. The goal is to transform physical presence into measurable engagement.
02 / How the work runs
We define audience segments based on their physical presence at relevant locations, ensuring targeting aligns with real-world behaviors.
Identify specific Arlington spots, like major entertainment venues, that indicate distinct consumer interests and intent.
Craft specific messages designed to engage individuals based on where they are or have been, increasing relevance.
Campaigns are measured by how they influence customer actions, such as visits to businesses or engagement with offers.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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By setting virtual boundaries around venues like AT&T Stadium or Globe Life Field, we can engage sports fans with messages relevant to their presence. This allows businesses to communicate directly with an audience already interested in entertainment or local services.
Businesses that cater to specific interests, such as restaurants, retail shops, or service providers near major attractions, often see strong results. It is effective for any business aiming to attract people attending events or visiting popular spots like Six Flags Over Texas.
Yes, geofencing can segment audiences based on their regular presence at local spots or their temporary visits to tourist areas. This allows for distinct messaging to both long-term residents and the millions of annual visitors to the city.
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