Connect with individuals based on their physical presence and observed behaviors to engage them with relevant messages.
We Serve Provo Clients
Geofencing establishes virtual perimeters around specific physical locations, allowing businesses to engage audiences who have recently visited or are currently within those zones. This strategy identifies potential customers not just by demographics, but by their actual movements and presence in places that signal a specific interest or need. By capturing this real-world intent, businesses can deliver highly relevant messages that resonate with the immediate context of the individual, moving beyond broad targeting to direct engagement.
For businesses in Provo, this approach leverages the city's unique activity patterns. The presence of Brigham Young University, for instance, creates distinct clusters of students and residents whose needs can be predicted by their location. Whether targeting individuals near educational institutions, retail areas, or specific events, geofencing transforms physical presence into an opportunity for tailored communication. This precision helps businesses connect with the right audience at a moment when their interest is most likely to be high.
Raincross develops geofencing strategies by analyzing location-defined audiences and their real-world behaviors, then measuring their subsequent visits and revenue. We identify key locations where physical presence indicates purchase intent or a specific need, such as competitor locations or community hubs. This allows for the delivery of targeted messages that guide individuals toward your business, turning observed movements into measurable actions and valuable customer interactions within the Provo market.
02 / How the work runs
We create virtual boundaries around specific locations where target audiences are likely to be found. This defines the physical space where potential customer intent is active.
Analysis of real-world activity helps identify behaviors that predict a need or interest. This insight informs message relevance and delivery timing.
Messages are deployed to individuals within or recently departed from defined zones. This ensures high relevance to their current or recent activities and location.
We track whether targeted individuals subsequently visit your business. This closes the loop on ad exposure to real-world store traffic or conversions.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing targets potential customers based on where they are or have been, signaling immediate interest. For instance, a business near BYU could target students with relevant offers, driving traffic and engagement based on their physical presence.
Consider locations that indicate specific intent or audience segments. This might include educational campuses, commercial districts, or venues hosting community events, allowing you to reach individuals whose location reflects their current interests.
Effectiveness is measured by analyzing the real-world behaviors of the targeted audience. This includes tracking subsequent visits to your physical location or other measurable online actions, providing insights into conversion from location-based exposure.
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