Connect with local customers and tourists when their physical location signals immediate interest or need.
We Serve Salt Lake City Clients
Geofencing targets specific audiences based on where they go in the real world. This involves drawing virtual boundaries around key locations like event venues, retail areas, or popular attractions. When individuals with enabled devices enter or have recently been within these perimeters, they can receive relevant messages or offers. This approach ensures that marketing efforts reach people precisely when their physical presence indicates a current interest in certain products, services, or experiences available in Salt Lake City.
This strategy solves the challenge of engaging potential customers at a critical decision-making moment. Businesses can deliver timely promotions to people at an outdoor recreation outfitter, alert visitors near Temple Square to a new offering, or provide information to attendees at a convention. By turning physical movement into an indicator of intent, organizations can shift from broad outreach to targeted engagement. This method creates direct calls to action, connecting businesses with a local audience ready to convert.
Raincross develops geofencing campaigns by identifying locations in Salt Lake City where physical presence genuinely predicts intent. We define virtual boundaries and then build audience segments based on observed real-world behavior within these zones. Campaign performance is measured by tracking subsequent visits to an organization's physical location or website, along with other key metrics. This process optimizes message delivery and refines targeting parameters, ensuring effective engagement with high-intent individuals and driving measurable outcomes.
02 / How the work runs
We establish virtual perimeters around specific physical locations in Salt Lake City where your target customers are likely to be present.
Audiences are created based on the real-world movements and recent visits of individuals within these defined geofenced areas.
Relevant marketing messages, offers, or information are delivered to devices when users are detected within or have recently left a zone.
Campaign effectiveness is assessed by tracking conversions, including actual physical visits to your business locations, and other engagement metrics.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Any organization that benefits from attracting customers to a physical location can use this approach. This includes retail stores, restaurants, event organizers, and service providers looking to engage local foot traffic.
Geofencing helps businesses connect with people in specific areas, delivering relevant messages when their location indicates interest. This targets both residents and visitors in Salt Lake City, increasing the likelihood of immediate engagement.
Yes, it is particularly effective for events or limited-time promotions. By setting boundaries around venues or districts, organizations can reach attendees or passersby with timely information or offers for specific events in the area.
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