Connect with consumers based on their real-world activities and physical presence, turning local insights into targeted digital engagement.
We Serve Burlington Clients
Geofencing uses virtual boundaries around physical places to define audience segments. Businesses can then deliver advertising messages to individuals who have visited these specific locations. This approach provides a way to reach potential customers whose movement patterns suggest a specific interest or need, making advertising efforts more relevant to their current or recent activities in Burlington.
For businesses in Burlington, this precision means engaging with individuals whose physical presence signals a clear intent. Creating a geofence around an area like Church Street Marketplace can identify people interested in retail or dining. Similarly, targeting locations near the University of Vermont helps reach a student demographic with distinct preferences. This strategic audience definition ensures that promotional messages align with consumer behavior.
Raincross develops these location-defined audiences based on real-world behavior, then measures the impact on site visits and revenue. We identify relevant locations, implement the virtual boundaries, and track subsequent actions to refine campaigns. This structured approach allows Burlington businesses to see how their location-based advertising translates into measurable outcomes, ensuring resources are directed where they can achieve the best results.
02 / How the work runs
We identify key physical locations that predict consumer interest. Virtual perimeters are established around these areas to segment potential customers.
Advertising messages are tailored to individuals whose recent location visits indicate specific intent. This maximizes the relevance of each interaction.
By focusing on observed real-world behavior, campaigns can reduce wasted impressions. Advertising efforts become more efficient in reaching likely buyers.
We track the effectiveness of these targeted campaigns. This includes measuring physical visits and revenue generated from geofenced audiences to optimize future efforts.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing allows businesses to define virtual boundaries around specific Burlington locations like Church Street Marketplace or the University of Vermont. This targets individuals who visit these areas, indicating potential interest in local retail, dining, or services specific to a student population.
Businesses that rely on physical foot traffic or have offerings tied to specific local activities often see strong results. This includes retailers, restaurants, and service providers looking to attract visitors or local residents based on their real-world movements and interests.
Yes, we focus on measuring the impact of geofencing campaigns. We track metrics such as visits to your business location and the revenue generated from targeted audiences, providing clear insights into campaign performance.
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