Geofencing defines audiences by their real-world location and behavior, then measures their impact on visits and revenue, offering precise targeting in a dynamic market.
We Serve Norfolk Clients
Geofencing utilizes virtual boundaries around physical locations to identify potential customers based on their presence in relevant areas. This approach allows businesses to deliver messages to individuals when they are most receptive, such as when visiting a specific type of store or attending an event. In Norfolk, this means businesses can connect with individuals showing immediate interest, whether they are residents frequenting local districts or visitors exploring attractions, addressing a key challenge of reaching specific audiences at critical decision points.
Our work begins by defining these location-based audiences, understanding that movement patterns and physical visits indicate intent. We then craft campaigns designed to engage these identified groups, measuring the resulting foot traffic and revenue to assess campaign effectiveness. This sequential process ensures that each geofencing effort is not only launched but also continuously optimized based on tangible results, providing clear insights into the return on investment for Norfolk businesses seeking to expand their reach.
The strategic placement of these virtual fences, whether around commercial zones, travel hubs, or cultural sites, allows for highly relevant messaging. This method moves beyond general demographic targeting to focus on observable behavior in specific places, directly addressing the question of how to reach consumers who are already showing an interest in a product or service category through their physical actions. It offers a direct pathway to capitalize on immediate proximity and observed behavior, converting interest into action.
02 / How the work runs
We define target audiences based on their visits to specific physical locations, indicating current interests or needs. This allows for precise engagement with individuals already showing relevant intent.
Once audiences are defined, we deploy tailored messages or promotions that activate when these individuals enter a geofenced area. This ensures timely and contextually relevant communication.
Our process includes tracking real-world outcomes, such as store visits or conversions, resulting from geofencing campaigns. This provides clear data on campaign efficacy and impact.
We identify key locations in Norfolk, including commercial districts, transportation hubs, and cultural sites, where consumers exhibit specific behaviors. These insights inform the optimal placement of virtual boundaries.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing targets potential customers based on their visits to competitor locations or complementary businesses. By reaching them with specific offers while they are in proximity, you can encourage them to consider your services.
Yes, geofencing is effective for this purpose. By setting virtual boundaries around event venues or specific retail areas, you can deliver timely messages about ongoing events or limited-time offers to people within the immediate vicinity.
Businesses that rely on physical foot traffic or have specific geographic target areas, such as retail stores, restaurants, service providers, and attractions, often benefit significantly. It helps connect with both residents and tourists showing specific interests.
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