Attract customers by engaging them at moments when their physical location indicates a strong potential interest.
We Serve Virginia Beach Clients
Geofencing captures the attention of specific audiences as they move through the physical world. This strategy involves defining virtual perimeters around key locations where potential customers are likely to exhibit relevant behaviors or interests. When individuals enter or exit these defined areas, they become part of an audience segment, allowing for targeted ad delivery. In Virginia Beach, this means identifying and mapping out places where local activity or visitor movements align with business objectives.
This targeting approach solves the challenge of connecting with people who have demonstrated a real-world intent, not just a digital one. By focusing on where people go and what that implies about their needs or preferences, businesses can deliver highly relevant messages. For instance, engaging tourists near the Oceanfront with an entertainment option, or local residents near a shopping district with a retail promotion, makes marketing more immediate and impactful.
Raincross develops geofencing campaigns by first understanding the specific behaviors and locations that predict customer intent. We then map these into precise virtual boundaries, defining audiences based on their presence within these zones. Campaign performance is measured by tracking how these targeted individuals respond, including site visits or other conversions, providing clear data on the effectiveness of location-defined advertising efforts.
02 / How the work runs
Identify specific areas like the Virginia Beach Convention Center or popular tourist attractions that signify customer intent. Virtual boundaries are set around these physical places.
People entering or leaving the defined virtual perimeters are grouped into relevant audience segments. This allows for focused messaging to those showing potential interest.
Relevant advertisements are shown to these identified audiences. This ensures messages reach individuals when their physical location aligns with a business offering.
Performance is evaluated by observing customer actions after ad exposure, such as physical visits or digital engagements. This data informs ongoing campaign optimization.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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By setting virtual boundaries around attractions like the Virginia Beach Oceanfront or boardwalk, businesses can target visitors. This allows for direct marketing to tourists during their stay, offering promotions relevant to their activities.
Geofencing allows for creating virtual perimeters around any specific physical location. This capability enables targeting customers based on their visits to particular areas, including those of other businesses, to present alternatives.
Geofencing relies on location data from mobile devices to identify when individuals enter or exit defined areas. This real-world behavioral data informs the creation of audience segments for targeted advertising.
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