Programmatic Display Reaches Kirkland Audiences Beyond Search

Programmatic display advertising effectively connects with Kirkland consumers who have not yet begun their search, influencing their consideration and awareness across various websites.

01Market context
Pl. 02 / the environment the decision is made in
Programmatic Display work for Kirkland organizations

Proactive Brand Engagement

While paid search captures active demand, programmatic display engages the broader Kirkland market earlier in their journey. This method distributes visually rich ads across a vast network of websites and apps, targeting users based on their online behaviors, interests, and demographics rather than direct search queries.

This approach ensures your brand remains visible to potential customers, nurturing their interest even before they know exactly what they need. By consistently appearing in relevant contexts, programmatic display helps build brand familiarity and preference within the Kirkland community, preparing consumers for future engagement.

02 / How the work runs

How the work runs here

  1. 01

    Widen Audience Reach

    Connect with Kirkland residents across diverse online platforms.

  2. 02

    Build Brand Affinity

    Maintain consistent visibility to foster familiarity and trust.

  3. 03

    Influence Early Stages

    Impact consumer decisions before they initiate specific product searches.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

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Fig. 01

How programmatic display runs for Kirkland organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
City of Corona Police Department logo

Police recruitment competes with every other employer for the same small pool of people who are willing and eligible to serve. Job boards reach candidates who are already looking. The department needed to reach the ones who were not, hold their attention long enough to consider the badge, and do it inside a two-month window with open positions waiting to be filled.

Government & Public Sector | Advertising

2.7M

Ad impressions in two months

Government & Public Sector

Advertising

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Two Corona police officers seated on the tailgate of a department truck

City of Corona Police Department

01 / 02

06Questions

Questions we are asked about this.

  • How does programmatic display select where ads appear?

    Programmatic display uses algorithms and real-time bidding to place ads on websites and apps that match predefined audience characteristics and contextual relevance. This ensures ads appear to the most receptive users.

  • Is programmatic display only for large budgets?

    No, programmatic display is scalable and can be effective for various budget sizes. The key is strategic targeting and creative development, allowing even smaller businesses to reach their desired Kirkland audience efficiently.

Start a conversation

Let's talk about programmatic display in Kirkland

Tell us where you are and what you need to move. We will tell you what we would do first.