Connect with local customers based on their physical movements, transforming real-world actions into targeted digital engagement.
We Serve Redmond Clients
Geofencing defines audience segments based on their physical presence within specific areas. This involves establishing virtual boundaries around locations of interest, allowing businesses to understand and respond to the intent implied by these visits. For example, individuals visiting specific campuses, retail centers, or recreational sites like Marymoor Park may share common characteristics or needs, indicating a relevant target for a business message.
For organizations operating in Redmond, this approach means identifying key physical locations that reliably predict customer interest. Rather than broad targeting, geofencing focuses on capturing attention when and where it is most relevant. This precision helps businesses allocate resources efficiently, reaching potential customers who have already demonstrated a predisposition toward certain products, services, or experiences through their real-world activity.
Raincross works to identify these high-value locations and construct targeted campaigns. We begin by analyzing local activity patterns to determine where a business's ideal customer is likely to be found. Once these virtual boundaries are set, we deploy messages designed to resonate with that specific, location-defined audience, then track conversions such as store visits or online actions to measure the campaign's impact and refine future strategies.
02 / How the work runs
Establish precise virtual boundaries around specific locations where your target audience congregates. This ensures messages are delivered to highly relevant individuals.
Understand the locations and frequency of visits that indicate strong customer intent. This informs which areas yield the most promising audience segments.
Deliver digital messages to individuals who have entered your defined geofence. This turns physical presence into an opportunity for relevant engagement.
Track subsequent customer actions, such as website visits or in-store engagements. This allows for continuous optimization of geofencing strategies.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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By setting geofences around major tech campuses or industry-specific event venues, businesses can reach individuals working in the technology sector. This allows for tailored messaging to a highly educated and relevant audience.
Effective geofencing in Redmond might include retail centers, major employers' campuses, or local parks. The most suitable locations depend on where a business's specific customer base is likely to spend time.
Geofencing can be effective for both, by delivering targeted messages that prompt store visits or direct recipients to online offers. The strategy involves identifying the most impactful locations and crafting compelling calls to action.
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