Connect with prospects based on their real-world movements, turning physical presence into measurable marketing engagement.
We Serve Spokane Clients
Geofencing allows for the creation of virtual boundaries around specific real-world locations. Within these defined zones, we identify individuals whose physical presence indicates a specific interest or need. This approach enables businesses to reach audiences not just by demographics or online behavior, but by their actual movements and visits, signaling immediate intent. We use this method to deliver timely messages when proximity matters most.
By establishing these digital perimeters around relevant sites, like popular downtown areas, event venues, or competitor locations, we can precisely target consumers at opportune moments. This capability is particularly effective in a city like Spokane, where specific activities or attractions draw distinct groups. The strategy focuses on reaching individuals when their physical location aligns directly with a potential need for a product or service, reducing wasted impressions.
Raincross applies geofencing to convert observed physical behavior into actionable marketing insights. We define target locations, deploy campaigns to reach individuals within those zones, and then measure the subsequent visits and revenue generated. This full-circle approach ensures that the investment in location-based targeting directly contributes to business objectives, providing a clear return on the effort.
For businesses in Spokane aiming to capture the attention of people at Riverfront Park, during specific city events, or near commercial districts, this method offers a way to engage prospects when they are most receptive. The goal is to drive foot traffic, encourage event attendance, or prompt immediate conversions by leveraging the power of real-time, context-aware messaging.
02 / How the work runs
We identify and map out specific geographical areas relevant to your target audience. This includes commercial districts or event sites in Spokane.
Individuals entering these defined zones become part of a targeted audience segment. This segment is built on their real-world physical behavior.
Once an audience is identified, we deploy highly relevant marketing messages. These messages are designed to resonate with their immediate context.
Campaign performance is tracked by measuring subsequent physical visits to your business or website conversions. This connects real-world actions to marketing outcomes.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Yes, we can establish virtual boundaries around event venues. This allows you to reach attendees with relevant messages during or immediately after the event, capitalizing on their specific interests.
We measure key performance indicators such as ad impressions, click-through rates, and most importantly, physical store visits or website conversions from the targeted audience. This provides clear data on campaign effectiveness.
The strategy is effective for both. By placing virtual fences around popular tourist attractions like Riverfront Park, we can reach visitors, while also targeting local commercial hubs to engage residents with offers relevant to their daily routines.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
