Connect with Oshkosh audiences whose physical movements demonstrate specific interests, delivering relevant messages at opportune times.
We Serve Oshkosh Clients
Geofencing targets potential customers by defining virtual boundaries around physical locations. This strategy identifies individuals who enter or exit these zones, allowing businesses to engage with them during or after experiences that suggest a specific need or interest. In Oshkosh, this means recognizing patterns of behavior from local residents and visitors to understand their intent based on where they spend their time.
Businesses can leverage these insights to solve specific marketing challenges, such as attracting attendees at major local events or reaching visitors to competitor locations. By focusing on real-world behavior, geofencing campaigns allow for highly relevant messaging, enhancing local relevance and connecting with an audience influenced by their physical environment, rather than generic broad targeting.
Raincross develops these location-defined audiences based on real-world behavior. We then measure the impact of these targeted campaigns, tracking visits and revenue to evaluate effectiveness. This approach helps businesses in Oshkosh engage consumers more precisely, ensuring advertising efforts are tied to demonstrative intent and measurable outcomes for stronger results.
02 / How the work runs
Establish virtual perimeters around relevant physical locations to capture audience presence. This focuses on sites that predict specific customer intent.
Identify individuals who visit these defined areas. Their physical presence indicates specific interests or needs, forming the basis for targeted communication.
Analyze the real-world behavior data to refine audience segments. This includes understanding the context of their visits for more effective ad delivery.
Monitor the impact of campaigns by correlating ad exposure with subsequent physical visits or sales. This quantifies campaign performance against business goals.
Fig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.
Franchises | Advertising
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High-intent local search patterns targeted
Franchises
Advertising
In-N-Out Burger
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Geofencing allows your business to target ads to individuals based on their visits to specific places in Oshkosh. This helps you reach customers when their physical location indicates a clear interest in your offerings, rather than relying on broader demographics.
You can define virtual boundaries around various locations, such as local event venues, specific retail areas, or points of interest. The goal is to choose sites where visits suggest a strong likelihood of interest in your products or services.
We track key metrics such as physical visits to your business or website conversions from those exposed to the ads. This helps us understand the campaign's effectiveness and its contribution to your revenue.
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Tell us where you are and what you need to move. We will tell you what we would do first.
