Location-defined audiences built from Gillette behavior

Leveraging physical locations in Gillette to predict customer intent allows for highly specific and timely advertising opportunities.

01Market context
Pl. 02 / the environment the decision is made in
Geofencing work for Gillette organizations

Location-Based Intent

Geofencing campaigns are effective in Gillette when physical places genuinely indicate consumer intent. Targeting specific venues, such as retail centers, local event spaces, or community hubs, allows businesses to reach individuals already demonstrating relevant interests or needs. This proximity-based targeting delivers messages at critical moments.

By establishing digital boundaries around these key locations, businesses can serve ads to a highly qualified audience. This method ensures advertising reaches potential customers while they are near a point of purchase or relevant service, driving foot traffic and immediate engagement. It transforms physical presence into a digital marketing advantage.

02 / How the work runs

How the work runs here

  1. 01

    Competitor Geofences

    Target customers who visit rival businesses, presenting your alternative offerings at opportune moments.

  2. 02

    Event-Based Targeting

    Engage attendees of local Gillette events or festivals with relevant offers during their participation.

  3. 03

    Service Area Boundaries

    Deliver ads to users within specific delivery zones or operational areas, ensuring local relevance.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How geofencing runs for Gillette organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
In-N-Out Burger logo

Awareness was never the problem. The opportunity was proximity: making it effortless to find a nearby location at the exact moment of the decision. Most of those searches happened on a phone with immediate intent, someone wanting hours, directions, or the closest restaurant, not information about the brand.

Franchises | Advertising

7

High-intent local search patterns targeted

Franchises

Advertising

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In-N-Out Burger restaurant and neon sign at dusk

In-N-Out Burger

01 / 02

06Questions

Questions we are asked about this.

  • How precise is geofencing for targeting specific locations in Gillette?

    Geofencing can be highly precise, defining virtual boundaries as small as a storefront or parking lot. This allows businesses to target potential customers who are physically present in or near highly relevant locations.

  • What kind of businesses in Gillette benefit most from geofencing?

    Retail stores, restaurants, event venues, and service providers with physical locations see significant benefits. Any business aiming to drive foot traffic or offer location-specific promotions can utilize geofencing effectively.

Start a conversation

Let's talk about geofencing in Gillette

Tell us where you are and what you need to move. We will tell you what we would do first.