Raincross Aquires Adaxan


Raincross Acquires Adaxan - Riverside, CA

Top independent performance marketing agency Raincross Inc. acquires California – and Maryland-based data marketing agency Adaxan LLC, establishing a larger footprint in the targeted media space.

Raincross, an award winning Digital Marketing Agency, based in Riverside, CA, announced the acquisition of Adaxan, a data marketing agency headquartered on the East Coast. The addition of Adaxan to Raincross’ rapidly expanding service offerings will ensure clients are well-positioned to take full advantage of the acceleration in the data marketing sphere.

“Adaxan has been doing incredible work with some amazing brands and clients, and we’re thrilled to bring their leadership and expertise to Raincross,” says Kevin Watts, founder and CEO of Raincross Inc.

“We’ll be able to help Adaxan’s high-growth clients get to the next level, while also utlizing their advanced geotargeting capabilities for our current clients’ growing needs. This will add serious firepower to Raincross’ ad targeting capabilities.”

Kevin Watts“This will add serious firepower to Raincross’ ad targeting capabilities.”

Raincross’ investment into new complementary services like geofencing, technology development and data intelligence, and a complete media strategy will provide enhanced support and growth opportunities to Adaxan’s clients. Raincross’ clients will benefit from Adaxan’s background in building powerful, performance-driven ad targeting software and the strong partnerships they’ve nurtured with other entities.

Crucially, the two companies found they had clear cultural alignment as well, more important than ever in a world where the future of work is uncertain and needing to be increasingly strategic.




Raincross’ move to expand their footprint into the East Coast highlights the importance of the area for the future of the marketing industry at large.

“Our business is more geographically diverse than ever, and the East Coast is a critical part of our strategy. We have a growing number of relationships with clients, key partners, and employees in the region, so putting down roots is an essential component of our growth.” explained Aurelio Melendrez, Vice President of Sales & Strategy at Raincross.

Adaxan is the first acquisition for Raincross as it seeks to expand it’s in-house offerings.

About Raincross Inc.
Raincross is an award winning digital marketing agency located in Riverside, CA. They work for leading brands & clients throughout the United States specializing in website development, advertising, search engine optimization and digital marketing. Their services are targeted specifically for small to medium sized businesses based throughout the United States. For additional information, visit www.raincross.com

About Adaxan
Adaxan is a data marketing agency specializing in geofencing and geotargeting ad software to help businesses reach their intended audience. Since 2017, high-growth businesses and brands have relied on Adaxan to help bring brand awareness to customers and accelerate revenue growth. For additional information, visit www.adaxan.com