Aurelio Melendrez.

Aurelio Melendrez is Vice President and Managing Partner at Raincross, where he leads business development, client strategy, and relationships while helping organizations connect their goals with the right combination of strategy, communications, advertising, and digital capabilities.

Aurelio plays a central role in translating what clients are trying to accomplish into clear priorities for the Raincross team. His work spans new business, strategic planning, client relationships, marketing, branding, lead generation, and public relations, giving him a broad perspective on how different disciplines can work together around a common objective.

His approach is highly collaborative. Aurelio works closely with clients to understand their organizations, audiences, challenges, and opportunities before determining where Raincross can create the most value. Internally, he helps connect those needs with the people and capabilities required to execute them, keeping strategy and client objectives aligned as engagements evolve.

Aurelio also contributes to the long-term direction of Raincross, with a focus on building strong client partnerships, developing new opportunities, and creating an agency culture where collaboration and accountability remain central to the work.

Born and raised in Riverside, California, Aurelio graduated from the University of Southern California. Outside of Raincross, he is an avid runner and has served on the boards of several organizations. He enjoys spending time with his wife, Erica, and their two children.