Television advertising in Berkeley is now bought by audience and household, not by broadcast footprint, ensuring precise reach and impact.
We Serve Berkeley Clients
The shift to connected TV (CTV) means advertisers can reach specific households in Berkeley with unparalleled precision, moving beyond the broad strokes of traditional broadcast. This technology allows for targeting based on demographics, interests, and viewing habits, ensuring that ad dollars are spent on reaching the most relevant audiences rather than a wide, untargeted viewership.
For businesses aiming to connect with Berkeley's diverse population, CTV offers the ability to deliver tailored messages directly into living rooms. Whether targeting students, families, or professionals, CTV campaigns provide an effective way to engage with a captive audience, combining the impact of television with the accuracy of digital advertising.
02 / How the work runs
Reach desired Berkeley audiences based on demographics and behaviors.
Utilize full-screen, high-quality video ads in a premium environment.
Track impressions and engagement with greater accuracy than traditional TV.
Tell us what you are trying to move, and we will tell you what it takes.
Start a conversationFig. 01
A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.
Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.
Tourism & Destination Marketing | Advertising
7.2M
Combined campaign impressions
Tourism & Destination Marketing
Advertising
Pechanga Resort Casino
Connected TV advertising delivers video ads to viewers streaming content through internet-connected devices, such as smart TVs, gaming consoles, and streaming boxes. It allows for advanced targeting capabilities similar to digital advertising.
CTV allows businesses to target specific households within Berkeley based on demographics, interests, and viewing behavior. This ensures ad spend reaches the most relevant local audience, maximizing impact and efficiency.
Start a conversation
Tell us where you are and what you need to move. We will tell you what we would do first.
