Target Fontana Households Through Connected TV

Television advertising in Fontana is now optimized by audience and household rather than by broad broadcast footprint alone.

01Market context
Pl. 02 / the environment the decision is made in
Connected TV work for Fontana organizations

Audience-Centric TV

Connected TV, or CTV, allows precise targeting of Fontana households based on audience demographics and viewing habits, rather than relying on traditional broadcast reach. This ensures your video ads are seen by the most relevant viewers on their streaming devices and smart TVs. It transforms television advertising into a measurable, data-driven channel.

This approach offers the impact of television advertising with the precision of digital targeting. Businesses can reach specific segments within Fontana, optimizing ad spend and achieving higher engagement. Your message reaches households that are most likely to be interested in your offerings.

02 / How the work runs

How the work runs here

  1. 01

    Precision Household Targeting

    Reach specific households based on audience data.

  2. 02

    Engaging Video Format

    Deliver brand messages with the impact of full-screen video.

  3. 03

    Optimize Media Spend

    Focus advertising dollars on receptive audiences.

  4. Next

    Want this run properly?

    Tell us what you are trying to move, and we will tell you what it takes.

    Start a conversation

Fig. 01

How connected tv runs for Fontana organizations

03The experts behind the work

The people behind this work.

A selection of the specialists who lead and shape this work, supported by a broader multidisciplinary team.

04Selected engagements
Pechanga Resort Casino logo

Pechanga competes for discretionary time against every other entertainment option a household can choose from the sofa. Broad awareness buying reached people, but it could not prove which impressions moved anyone toward a booking, a visit, or a reservation inquiry.

Tourism & Destination Marketing | Advertising

7.2M

Combined campaign impressions

Tourism & Destination Marketing

Advertising

Read full story
Pechanga Resort Casino gaming floor with slot machines and patterned carpet

Pechanga Resort Casino

06Questions

Questions we are asked about this.

  • What is the difference between CTV and traditional TV advertising?

    CTV targets specific audiences and households through streaming services and smart TVs, offering precise measurement. Traditional TV broadcasts ads to a broad, untargeted audience over airwaves or cable.

  • Can I target specific interests or behaviors on CTV in Fontana?

    Yes, CTV advertising uses data to target viewers based on their viewing habits, interests, demographics, and even past purchasing behaviors, ensuring higher ad relevance.

Start a conversation

Let's talk about connected tv in Fontana

Tell us where you are and what you need to move. We will tell you what we would do first.